Strategy Story
In this 3-5 session coaching arc, I help you translate your strategy or change project into a compelling presentation that is ready to share with your stakeholders. A good strategy story is not just inspiring and concrete, but also moving. Because if you want to fuel change in your organisation, you have to engage people’s minds and hearts…
Change needs a good story.
Painting a vision for the future is one thing – leading the way for people in preparing for that future is another. Change is often met with a mixture of apprehension and enthusiasm, depending on who you ask. Your task is to harness those underlying emotions in telling a profound, personal and practical strategy story, that inspires and accelerates progress.
Strategy pitfalls I help you to avoid
TOO ABSTRACT
All too often, leaders take the stage with strategy stories that may be inspiring in a high-level way, but that don’t stick. If you don’t dare to get really concrete about what you see in the future and how you see your organisation getting there, people won’t be moved to change. Strategy drenched in jargon is bound to fail, because it is forgettable.
NO CONFLICT
Like any good fairytale, a strategy story needs a villain. Without the Wolf in Little Red Riding Hood, the story would be meaningless, and no kid would bother to listen. A strong case for change has a deep sense of urgency embedded in it. Note: you might feel that urgency, but that doesn’t mean your audience does…
UNPERSONAL
If the people in your audience don’t feel you have skin in the game – or worse: they themselves feel that they don’t – it’s all too easy for them to say: “Great job, good plans, good luck on the business.” Good strategy is strategy made personal. For you, but also for your audience. Without that emotional connection, strategy feels empty.
What if…
… your strategy presentation is so good, it has people talking for months after the fact? What if your strategy is so memorable, that people talk about to their friends about it because it makes them proud to work at your organisation? What if your strategy is so personal, that people still complement you at the coffee machine at work on how you made them feel with that presentation?
WHAT YOU’LL LEARN
- Craft a strategy story that actually fuels change
- Expand your people skills to expert level
- Speak with clarity and compassion
- Keep your focus steady & your vision clear
- Address tension with emotional intelligence
- Think like a true original
- Fuel tangible change
- Engage your stakeholders
Here’s how it all breaks down
In this 3-5 session arc of one-to-one coaching, we craft your strategy story, that boosts engagement amongst your people and that kick-starts the progress you envision for your organisation.
- We plan a 30 minute intake call where we set the goals and the tone for our sessions. We plan our sessions, online or in person. I prepare a bespoke program based on this call, and send over a first, thought-provoking exercise.
- We buckle up and get to work in our 1-to-1 sessions: each 3 hours long, they’re designed to be a bootcamp for your brain and a deep stretch for your heart. You will get homework. It won’t always be easy, but it will be worth it.
- Using my Perspectives method, in our sessions you gain insight by shifting perspectives on challenges you’re facing as an organisation. You breathe life into your vision for the future. You develop expert-level storytelling & people skills.
- I offer support in between sessions via voice-message & text, where I can help you get unstuck pronto, if you’ve momentarily lost the plot. You can rant or rejoice in the privacy of our Whatsapp chat. Coach-in-your-pocket!
- After our last session, you receive a bespoke ‘mirror manual’, to help you stay the course as a strategic storyteller. A month after our last session, we have a debrief call for reflection and next steps for you to keep the momentum going.
”Our meetings have been educational, profound, inspirational and imaginative. You’ve shown me the art of creating a narrative connection between people, between myself and others. It’s given me a great sense of space and freedom to make my work even more meaningful. Thank you for our beautiful conversations.“
Marco de Bruin – CEO, child & adult psychiatry services and special education
You’ve got questions. I’ve got answers.
What makes Strategy Story different?
In our sessions, you’ll experience a combination of communication strategy, mindset coaching and people skills training that will help you grow on three crucial levels: your communication, your stakeholder relationships and your mindset. It’s that hat trick of bespoke support that helps you evolve to your next level. BONUS: with my voice-message support in between sessions you’ll have me as your personal coach in your back pocket for support during impromptu brainwaves or breakdowns.
How soon can we start?
I usually have room to start a Strategy Story coaching arc within the month. I can be flexible to match your busy schedule. Ideally, sessions are planned 1-2 weeks apart, for homework to be done between sessions.
What kind of methods do you use?
In our sessions, I use my Perspective Method framework, that I created based on my 12 years experience as a coach and trainer. This method will help you see complicated situations more clearly, increase your self-awareness and emotional intelligence. You learn crucial storytelling techniques and insights, and we craft a bespoke strategy presentation for your stakeholders. In my sessions I combine my own insights with proven coaching techniques such as voice dialogue, narrative therapy, mindfulness, theatre exercises, neuroscience based thought-experiments and creative brainstorm techniques.
How many sessions will I need?
The minimum amount of sessions for Strategy Story is three, but you may need more depending on the complexity and timelines of your situation. Together we ascertain what’s best for your situation.
When are we not a good fit?
If you’re looking for someone who…
– will help you crunch the numbers on your business strategies,
– would never challenge you to take risks with your story,
– design a slide deck for you,
… then we are not a match.
But if you’re looking for someone who…
– will get you to the core of what you really believe in and what you want to create as a leader,
– teach you storytelling skills that will help you inspire your people,
– will elevate your people skills to expert level so that you connect to stakeholders, partners and colleagues when it really matters,
… then I’m your gal. Can’t wait to meet you.
The investment
YOUR
INVESTMENT
From £4.700,- ex VAT *
*discounts available for NGO’s and self-funding individuals
WHAT’S INCLUDED
All-in price for a bespoke coaching arc of 3×3 hour of 1-2-1 coaching – live on location, in your office if possible. PLUS personal support in between sessions and a personal feedback email after each session.
Guarantee
In our intake call I’ll be upfront about whether I can help you with your challenge, and we can both see if we are a good match. If after our first session you don’t want to carry on, you will get your money back and we’ll cancel the rest of the sessions. If you don’t feel helped and closer to your goal through our work together, then I’m not comfortable charging you for it.
Let’s talk
If you’d like to work together, or if you have a question about my services, please get in touch. I’m looking forward to listening to you.